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RVCA Denim & Pants | Fall 2018

RVCA DENIM IS A MANIFESTATION OF RVCA'S ETHOS, THE BALANCE OF OPPOSITES AND OUR MODERN TAKE ON HERITAGE WORKWEAR. DESIGNED FOR NOW, BUT MEANT TO LAST THROUGH THE AGES. OUR GOAL IS TO PROVIDE YOU WITH DEPENDABLE JEANS THAT YOU EXPECT TO AGE WITH; A PIECE OF CLOTHING THAT EVENTUALLY BECOMES A WALKING JOURNAL OF YOUR TRIUMPHS AND TRAVELS. DENIM DESIGNED NOT TO DEFINE YOU, BUT AS A CANVAS FOR YOU TO LEAVE YOUR MARK ON, A LIVING RECORD OF YOUR PROUD SPILLS AND SCARS.


Benjamin Jeanjean | True Stories

Since his acclaimed "True Stories" (2016) showcase at Adhocpad Gallery in Vienna, Austria, artist Benjamin Jeanjean "True Stories" exhibition has now become a long-term project for the ANP Artist and a new philanthropic focus for RVCA. Inspired by True Stories, RVCA created a clothing collection to celebrate Jeanjean's art, his book and the catalyst it's become in raising awareness for refugees. The True Stories collection has become a vehicle that is now supporting non-profits helping refugees from war-torn countries. Proceeds from this collection will be donated to a non-profit organization that is working tirelessly in aiding refugees around the globe.

True Stories:

A struggle for life, freedom and humanity

As told by refugees and illustrated by ANP Artist, Benjamin Jeanjean

"This is about a project that started with a feeling. The feeling that we are all Humans. No matter if we are black or white, good or bad, no matter where you came from. I want to step out of my imaginary sanctuary and bring reality to life. To illustrate their stories. TRUE STORIES. Let yourself get dragged into their struggle. it is also our struggle for life." - Benjamin Jeanjean

ANP artist Benjamin Jeanjean spent a month living and diving into the life stories of Ali, Firas and other war refugees coming from Middle-East to capture and witness their true stories…

With his signature drawings and illustrations, Jeanjean committed to bringing to life those words and moments as told by those who have gone through such unforgettable life-changing experiences.

More on Jeanjean and his art:

Based in Southwest France, Benjamin JeanJean’s art stands for a neo-symbolism based on contemporary aesthetics. As an artist he is normally looking for inspiration in the unknown, a surreal world that lives from people’s dreams, thoughts and fears. But after having met Ali and other refugees during an art project in Vienna in 2016, he wanted to step out of this imaginary sanctuary. To bring reality to life. To illustrate the reality of refugees. To tell their stories. True stories.

"The essence of my art didn’t change though. I want people to look closer. This is when their imagination kicks in and the unconscious takes over. Skulls, for example, are only skulls at first glance. But in fact, they represent any human: blacks, whites, Syrians, Austrians, Americans, good people, bad people, workers, doctors, politicians, you, me. We all have a skull, we all are human beings. There is a story behind each human, and each story is worth being told." -- Benjamin JeanJean.

Video: Directed/Edited by Sebastien Chebassier (EnArrO prod.) Filmed by Christian Fischer.
Music: 'Be Cold' by Concorde.


The Evolution of RVCA Sport | Womens

FALL 2018 LAUNCHES RVCA’S HIGHLY ANTICIPATED WOMEN’S RVCA SPORT COLLECTION. BLURRING THE LINE BETWEEN STREET & ACTIVE, RVCA SPORT BREAKS FREE OF THE TRADITIONAL ACTIVE MARKET WITH A REBELLIOUS ATTITUDE TO DISRUPT THE STATUS QUO. EACH STYLE IS DESIGNED FOR A MULTIFUNCTIONAL APPROACH TO DRESSING FOR EASY STYLING FROM YOUR WORKOUT TO THE STREET. WE HAVE COLLABORATED WITH WORLD CLASS ATHLETES AND RVCA ADVOCATES TO DEVELOP A LINE THAT IS THE PERFECT BALANCE OF FUNCTION AND FASHION. THIS IS RVCA SPORT.

IMAGES FEATURE RVCA ADVOCATE SAGE ERICKSON. SHOT BY STEFAN KOCEV. SHOP THE RVCA SPORT WOMEN'S COLLECTION HERE.


Birdwell X RVCA V2

RVCA joins forces with Birdwell for their second limited collection of classic beachwear, blending the creativity and artistic expression of two American-apparel pioneers. RVCA founder, PM Tenore, and Birdwell creative director, Natas Kaupas, worked to design a line that is true to both brands’ vision and aesthetic. The merging of ideas from two great creative minds gives way to a timeless collaboration.

This updated collection takes inspiration from race cars and fighter planes, the highlight piece of the collection is the Warbird 18 Trunk. Only 250 of these trunks were made — logos, trims and patterns were a mash up of ideas that resulted in a special trunk, like no other. They are hand-signed and numbered by Tenore and Kaupas.

The rest of the collection takes prints and branding from the Warbird 18 trunk with a more subtle approach to build out a well-rounded line that will attract any surf or style enthusiast. The collection is only available at eu.RVCA.COM.





Toy Machine x RVCA

We are excited to introduce you to the new Toy Machine x RVCA Collection.


“The collab was a no-brainer. Both companies place importance on authenticity in their teams, artwork, and ways we approach our business. Since I have been doing Toy Machine since 1993 and working with RVCA since 2003 what would be organic and authentic than for both companies to work together to offer a line of clothes that is the love-child of us coming together? The spawn of our union includes T-Shirts, flannel, hats, socks, a vest, limited edition skateboard decks and even a women’s swimsuit!' — Ed Templeton

Purchase is Mandatory!



RVCA Neutral | Mark Oblow

RVCA Advocate Mark Oblow recently photographed Mahina Alexander, Ethan Tenore, and Malakai Montes here at the RVCA HQ in our new RVCA Neutral Collection. Check out the photos from around the headquarters below.

About the Neutral Collection:

N A TIME WHEN LINES ARE MORE BLURRED THAN EVER AND THE NEED TO BE DEFINED AS EITHER MALE OR FEMALE IS DISSIPATING, WE ARE INSPIRED TO EXPLORE THE IDEA OF THE UNDEFINED. CLOTHING IS USED AS A FORM OF SELF-EXPRESSION, WITH THIS COLLECTION WE INTEND TO BRIDGE THE GAP AND PROVIDE A NEUTRAL PLATFORM FOR PEOPLE TO DO JUST THAT.
WE HAVE TAKEN A MINIMALISTIC APPROACH, WITH COMFORT AND WEARABILITY AT THE FOREFRONT. USING SOFT HAND FABRICS, HEAVY LAUNDERING AND INDIGO DYES TO CREATE WORN IN TIMELESS PIECES. WITH SUBTLE HINTS OF WORKWEAR AND UTILITARIAN STYLING, EACH PIECE IS DESIGNED FOR VERSATILITY, TO LOOK GOOD AND WEAR WELL ON ANYONE AND ALLOW THE WEARER TO STYLE THEIR OWN WAY.


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